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Breakout #1

After the Keynote Session, attendees can join one of our four 11:20 a.m. – 12:20 a.m. breakout sessions! Topics for this session are: Crisis Communications, Agency vs. Corporate PR, Healthcare PR, and Graphic Design.

Crisis Communications

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Anthony Harrison

Anthony Harrison is a lifelong student of people and the power of story. Over a 45-year career in public relations, he helped shape narratives for some of the world’s most recognized brands—Microsoft, Starbucks, Verizon, Disney, The New York Times and Facebook — earning a reputation as a trusted leader, strategic thinker, and hands-on collaborator who knows how to turn insight into impact. Today, Anthony brings that same clarity, curiosity, and hard-won perspective to his work as a career and life coach. He partners with people at moments of transition—helping them cut through noise, challenge the status quo, and step more fully into who they’re becoming. Known for his warmth, candor, and humor, Anthony believes meaningful change starts with honest reflection, courageous choices, and stories that tell the truth about who we are and where we’re headed.

Vishakha Mathur is a vice president at SKDK, with over eight years of experience partnering with global institutions to shape how they are seen and understood. She helps clients define their public presence, anticipate challenges, and strengthen their reputations over time. She has led strategic communications campaigns for Ivy League institutions, healthcare systems, billion-dollar philanthropic organizations, and nonprofit organizations, ensuring their messages resonate with key audiences and advance organizational goals.Over the course of her career in public affairs, she has led large, cross-functional teams and mentored junior staff to deliver high-impact results across media relations, stakeholder engagement, issues management, and proactive reputation building. With a background in journalism, she brings a strong foundation in reporting and narrative development to every engagement, helping institutions achieve visibility, influence, and credibility at scale.

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Vishakha Mathur

Healthcare PR

Serena Bronda is a strategic communications leader with deep expertise in healthcare and a proven ability to drive integrated communication strategies. As Director of External Communications at Mass General Brigham (MGB), Serena successfully leads high-impact campaigns that amplify innovation, research, and clinical excellence across MGB’s academic medical centers and community hospitals. Her portfolio spans ESG initiatives, healthcare-at-home programs, and major service lines including Psychiatry, Infectious Disease, Global Health, and Obesity Medicine. Serena’s work has resulted in measurable gains in media visibility, digital engagement, and thought leadership positioning. With dual Master’s degrees in International Journalism (City London University ) and Emerging Media Studies (Boston University), Serena brings a global perspective honed through experience in Italy, the U.K., New Zealand, and the U.S. She is passionate about leveraging data-driven insights and storytelling to connect diverse audiences and advance healthcare innovation. Outside of work, Serena enjoys academic research, hiking, photography, and traveling with her family.

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Serena Bronda
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Ryan Moschetti

Ryan is a Senior Account Executive at Ogilvy Health and brings a robust background in healthcare communication. His extensive experience spans several therapeutic areas and high-profile clients, including oncology and immunology with Bristol Myers Squibb, immunology with AbbVie, and hematology with Sanofi. Additionally, he has driven impactful patient advocacy initiatives through collaborations with organizations such as the Alzheimer's Association. His expertise encompasses the full spectrum of PR, from providing strategic counsel for complex FDA approvals and orchestrating PR efforts for major medical congresses, to developing precise reactive media Q&As for executive spokespersons and executing highly effective patient-centered events. Ryan also plays a key role in developing internal communications strategies and creating compelling sponsored content tailored for both consumer and healthcare professional audiences, ranging from concise articles to in-depth thought leadership pieces. Ryan is a proud 'Double Terrier,' having earned both a Bachelor of Science in Communication and a Master of Science in Public Relations from Boston University. Additionally, he also holds a Master of Science in Management from the Mendoza College of Business at the University of Notre Dame. Outside of work, Ryan loves traveling, has rediscovered his love of reading, and spending time with family and friends.

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Stephanie Jackson

Agency vs. Corporate PR

Stephanie Jackson has more than 10 years of PR agency experience, working in both boutique and global firm environments. She has led B2B and B2C technology accounts and specializes in executing integrated campaigns that build brand awareness and authority, elevate executive visibility, and promote products and services. 

 

In her current role as Director of Integrated Media at Weber Shandwick, she works with global technology brands like IBM and LinkedIn Talent Solutions. She holds a B.S. in Communications with a concentration in Public Relations from Boston University.

Graphic Design

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Krystyn Sherman

Krystyn Sherman is a graphic designer, artist, and educator with 10+ years of experience in branding, event design and art direction, and product/packaging design. She currently works as a Senior Lecturer at Boston University's College of Communication, where she teaches graphic design to marketing, advertising, public relations, journalism, and film/tv students. In the classroom, Krystyn is enthusiastic about making the techniques and strategies of graphic design accessible to those who are new to the subject. Her professional work through K1. Media has included clients such as HBO, HBO Max, Amazon, and CrimeCon. Since 2019, she has also run an artistic practice called Grocery Store Floral; fine art prints and gifts can be found online. Krystyn holds a B.A. in Art, Design, and Interactive Media from Seton Hall University and an M.F.A. in Graphic Design from Boston University.

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